Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to dramatically increase acquisition and retention of high-value customers for the world’s hottest mobile brands. YouAppi’s platform is the first of its kind in delivering unprecedented insight into the mobile user experience, […]
What if, for only €2, you could enjoy at random one of Burger King’s 10 burgers? It is now possible with “Mystery Burger”, an original concept thought of and developed by French advertising agency Buzzman. The offer, available until September 25th, is a new way to (re)discover the large range of Burger King’s products. So […]
In August 2017, Yves Saint Laurent Beaute launched Y, a new male fragrance dedicated to millennials, with an ad campaign created by BETC Luxe and BETC Pop. ‘Everything Starts with a Why’ This new fragrance is characterised by its bold and provoking name: Y. This name pays homage, of course, to creator Yves Saint Laurent, […]
Kipling, the brand known for its iconic casual bags and monkey, has selected DDB & Tribal Worldwide, Amsterdam as its lead creative agency for all global campaigns. DDB & Tribal Worldwide, Amsterdam worked with Kipling for over a year to create the cohesive global campaign launched this summer. Kipling’s new campaign shifts to a brighter, […]
Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its iconic MX-5 roadster – with a new Out of Home (OOH) campaign by creative agency Antidote. The campaign, to run in OOH large format UK-wide for two weeks from August 28, has been designed to emphasise the beauty […]
DIS/PLAY is a digital agency that provides innovation, strategy, user experience, design, and technical development solutions to clients. Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY’s clients include ECCO, Amnesty International and Vestas. DIS/PLAY’s Copenhagen and Aarhus studios will become part of AKQA, further building the WPP owned agency’s European presence and capabilities while providing […]
What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes ? 8:00 AM, the alarm rings, and we’re off! We embark on the supercharged day of a little boy and his favourite sailor stripe sweatshirt. Splashes of jam, mud, paint… not to mention scratches and […]
After a multi-stage pitch, BMW gave its global account for the area of Aftersales to Serviceplan Campaign. The agency is therefore now responsible for preparing a holistic, integrated, target-group-focussed and emotionalising campaign concept that is provided across markets and media in the form of a modular system for implementation and specific adaptation. Specific tasks for […]
Capgemini, a global leader in consulting and technology services, today announced that it has signed a multi-year IT strategic provider agreement with McDonald’s Corporation. With support from Publicis.Sapient, another global leader in consulting services, Capgemini will be McDonald’s global IT strategic provider for restaurant and digital capabilities. “McDonald’s has launched an assertive strategy to transform […]