Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as […]
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, the newest addition to the Match Group portfolio. The League, a premium dating app devoted to creating power couples from its curated community of singles seeking equally ambitious and driven partners, doesn’t believe in settling. The pitch? “Be a Goaldigger.” The campaign’s bold designs and […]
Specsavers today unveils phase two of its Lost & Found campaign to highlight its specialist audiology services. This time, the campaign focuses on the simple joy of rediscovering ordinary sounds again. The integrated campaign – ‘The joy of ordinary sounds’ – was created by Specsavers Creative and runs from 15th September – 31st October. It includes a TV, […]
Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work. During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot that is inspired by a classic Abbott […]
A fresh OOH campaign from Castra, one of Sweden’s fastest-growing IT consulting companies, is getting reactions for making no sense at all – at least to the average viewer. The reason: The ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A […]
Hall & Woodhouse to start work with Big Black Door as they refine their consumer marketing strategy. Hall & Woodhouse, the Dorset-based beer and pub company that owns the iconic Badger Beers and Outland, has appointed Big Black Door, the Leeds based strategic marketing consultancy, to develop a long-term consumer strategy for their ale portfolio. While […]
Savills, the international real estate advisor, has launched its first major new TV and online campaign since appointing adam&eveDDB as its lead strategic and creative agency earlier this year. The new campaign, “We know what it means to move”, marks a shift for the brand as it aims to position Savills as a brand that […]
Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]
prDOOH ad spend is expected to increase by a third (31%) over the next 18 months. Nearly a third (31%) of UK advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. A third (33%) of UK advertisers are reallocating budgets from other digital channels […]
New campaign for translation provider Translated celebrates the unique value of humans in translation Translated‘s brand insight reveals that humans engage in translation every day, often without even realizing it. We decode languages that extend beyond mere words, enabled by our cultures, experiences, and beliefs. As humans, we remember, we imagine, and we interpret, all […]
