It’s hoped that the new home for all of Team England’s news as well as up-to-the-minute results will unite and inspire fans to follow the Games’ every twist and turn, and celebrate Team England’s success. Salad won the project to reimagine the digital experience following a competitive pitch in September 2017. Having caught the attention […]
A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]
Brazilian bureaucracy is one of the biggest in the country. While it takes about two days to start a business in Canada and eight in Mexico, in Brazil this period is up to 80 days. And when it’s working, entrepreneurs lose 85 days a year on average only in bureaucratic processes of their companies. […]
espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are […]
South African Tourism has launched its latest out of home advertising campaign across four major cities in the UK to inspire consumers to book the holiday of a lifetime to South Africa. In partnership with KLM Royal Dutch Airlines, more than 100 taxis, emblazoned with striking imagery of South Africa’s iconic wildlife, will be driving […]
Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about […]
Creative agency Space announced that it has been appointed to work with skincare company NIVEA, promoting its activation with Cancer Research UK’s Race for Life and Pretty Muddy events in 2018. NIVEA has a longstanding relationship with the cancer charity through its sun cream brands, having first partnered in 2012 with the aim of raising […]
Utilita, a leading supplier of prepayment gas and electricity in the UK, has commissioned DotLabel to reinvent their internal communications tool, to enable online staff collaboration, communication and knowledge sharing. The energy supplier focuses on the needs of the PAYG energy market and has been installing Pay As You Go smart meters for over 10 […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]