Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]
Out-of-home (OOH) and location marketing specialist Posterscope has joined forces with Kate Thornton’s cashback shopping site tbseen.com to launch its first digital OOH campaign. The campaign launches after TV presenter and business woman Thornton won the audience vote at Posterscope’s ‘Storytellers Will Rule the World’ session at Advertising Week Europe 2016, when three thought-provoking concepts […]
Leading online UK sportsbook, Sky Bet, has appointed Who Wot Why (WWW) as their new creative partner for 2017/18 and become the London-based agency’s first ever fully retained client. WWW, were successful in an extremely competitive three-way pitch to replace mcgarrybowen as Sky Bet’s creative partner, having worked with the leading online sportsbook on successful […]
Andrés Ordóñez is a proven creative leader and a force for innovation at Energy BBDO. He has over 15 years of experience in integrated marketing, helping some of the most successful brands in the world achieve creative greatness. One such brand to reap the rewards of Andrés’ creative brilliance recently was Wrigley’s. His ‘Sarah and Juan‘ […]
Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]
Brand initiative improves voting access for its customers during 2016 U.S. Presidential election and sheds light on voter inequality. 180LA earned a Grand Prix Lion in Promo & Activation and a Gold in Outdoor for Boost Mobile’s Boost Your Voice, a non-partisan initiative that took a stand against voter inequality, at the Cannes Lions Festival […]
Sunday night dread does not exist for workers in arts and creative industry, as 85% claim to either ‘love’ or ‘really like’ their jobs. Those working in the arts and creative industry such as film, animation, marketing and design to name a few were found to be the most happy with their current role, more than […]
Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]
UK online retail sales were up +10.2% year-on-year (YoY) in May, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This was the lowest growth rate for the Index since October 2015 (when it was +8.7%), with the surprise announcement of the general election and rising inflation likely to have been key […]
The winners of the prestigious Outdoor Lions Awards – sponsored for the eighth consecutive year by Clear Channel Outdoor – have been announced at the Cannes Lions International Festival of Creativity. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco, and McCann New York for State Street Global Advisors’ ‘She […]
