UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]
The premium cycling brand Le Col has launched their highly anticipated SS18 male and female range. The collection introduces a new design scheme, class-leading comfort and a dedication to technical performance which makes this collection stand-out among its competitors. Founded by British pro-cyclist Yanto Barker in 2011, Le Col has become noted for developing some […]
Cleveland-based independent agency, Marcus Thomas, announced that it has been named agency of record for Masco Cabinetry’s KraftMaid brand, effective immediately. Following a comprehensive selection process, Marcus Thomas will assume AOR duties for KraftMaid, providing brand consulting, creative services, public relations, media, digital and social marketing support. Work is scheduled to begin immediately. This win […]
The renowned financial service provider from Hyderabad, Karvy Group, has awarded Fruitbowl Digital with their digital mandate. The interactive media agency will be responsible for managing the digital duties of 5 businesses present under the Karvy Group umbrella namely, Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis. Fruitbowl Digital […]
MDC Partners announced that it has acquired a majority partnership interest in Portland, Oregon-based digital agency Instrument. Founded in 2002, Instrument is one of the largest independent, digital brand and experience innovation companies in the U.S. The agency’s 175-person team of strategists, producers, designers, engineers and content creators helps drive businesses and engage consumers. This […]
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]
Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]
The median pay gap at Dentsu Aegis Network is just over 14% in favour of men, according to its Gender Pay Gap report out on March 28. The 14.1% gender pay gap is lower than the UK national average of 18.4%. The network aims to have an equal gender split across all levels of its […]
Government pension guidance service Pension Wise is to launch a tongue-in-cheek campaign with comedic companions David Baddiel and Frank Skinner. The campaign, which launches on March 30, brings the comedians together on TV again and aims to get people thinking about pensions with a witty fly-on-the-wall style dialogue. The creative encourages adults over 50 years […]