The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]
The issue of gender bias and other biases that exist within our industry has been much talked about over the last two years, so if the message has not got through it is because we are not listening. As more companies get outed on the basis of their gender pay gaps, here at Collider we have […]
Quilted Northern has designed their toilet paper to be so cushiony, comforting, soft and supportive that people are confusing it for other cushiony, comforting, soft and supportive things. Like a robe. Or a bouncy castle. Or even a prized angora show bunny. But Quilted Northern isn’t any of those things. It’s just really nice toilet […]
A post shared by NBFootball (@nbfootball) on Mar 16, 2018 at 2:01am PDT On 16th March, New Balance launched a global campaign for its latest Limited Edition football boots, the ‘Conduction Pack’. Created in collaboration with ZAK, New Balance Football’s global creative agency, the campaign includes a suite of global campaign assets that will live […]
Integrated advertising and marketing agency bigdog, launched a new campaign for iconic household brand Vax’s latest product – Vax Platinum Carpet Washer. This is the first piece of work for Vax produced by bigdog to go live, following the agency’s appointment as the brand’s lead creative agency in November in 2017. The ‘What lies […]
Celebrating their 20th year, The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – have announced the addition of The FAB Choice Award to its recognition program. Similar to a people’s-choice award, the award will be voted on by the public. Family (and friends) co-founder, Derek Johnston, who came up with the idea […]
krow has launched a new ad for the UK’s biggest sofa manufacturer, DFS, which takes us in-store to explore the choice of colours available across their range of styles. The campaign is the eighth for DFS featuring Aardman designed characters, which are based on real employees of the sofa company. Breaking on Tuesday 20th March, […]
It may still feel like winter, but today is officially the first day of spring – and to celebrate this, DIY superstore chain HORNBACH launches a campaign to mark the start of the home improvement season. ‘Sweat it out’ takes a somewhat surrealist look at the rejuvenating effects of heavy physical labour in the […]
Impact Radius, provider of a natively-integrated marketing platform that measures, manages, and optimises brands’ paid marketing and media investments, announced the launch of its new company brand, Impact, and unified marketing technology platform. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business […]
Following a successful year beta-testing the bespoke music platform in Australia, Admusic V2.0 will launch in March under the name MusicBrief. The rebrand will mark the roll out of its unique model to brands, agencies and content creators worldwide. During the past 12 months the platform has been continually reviewing and improving on aspects of […]