To celebrate BT Sport becoming the new home of the UEFA Champions League, OgilvyOne, the UK’s leading customer experience agency has created a series of specially designed and hand painted football-inspired BT Sport ‘Pub Signs’. The aim of the campaign is to illustrate the importance of football to the pub industry, and that BT Sport’s […]
Rugby star Jonah Lomu treated commuters in Covent Garden, London, to a haka in activity orchestrated by MasterCard. Lomu lined-up alongside 100 participants to deliver a ‘Priceless Surprise’ – a Ka Mate haka, led by the Ngati Ranana London Maori Club. The sound of a conch shell triggered the arrival of a Maori leader in […]
The international festival has already become a classic, and as every classic it is mostly expected. The agency, Santa Clara, and the production company, O2, have just released the new advertising campaign for the 2015 edition of El Ojo de Iberoamérica. In this case, the protagonist of this short film is a real artist, a […]
Tampax, the UK’s leading tampon brand from P&G, is introducing a £2.99 price-marked-pack (PMP) for its Compak range to help convenience retailers grow their Health and Beauty category sales. Available from October, the Compak PMP range is expected to be a huge success with female convenience shoppers because of the attractive price point as well […]
Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry’s own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
The Ritz-Carlton Hotel Company has unveiled a new look brand identity and logo in an effort to simplify and strengthen the luxury brand’s identity, the first time in its 32 year history that any changes have been made to the blue lion and crown motif. Over the last ten years the hotel group has made […]
Skincare brand Dove Men+Care has launched its Rugby World Cup 2015 activities with a video promoting the brand’s key message, ‘care makes a man stronger’, Twitter giveaways and a partnership with The Daily Telegraph. Dove – a partner of the English, Irish, Scottish and Welsh rugby associations – said it is celebrating the “rugby values” […]
Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]