J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]
National pet charity, Blue Cross, is celebrating its 120th anniversary in 2017 and for the first time in its history will be airing a brand new TV advert to highlight how gifts in wills support pets in need. The charity’s rehoming ambassador, actress Pam Ferris, fronts the advert accompanied by a Blue Cross rescue dog, […]
Toyota have launched their “Start Your Impossible” global marketing campaign, with advertising on display in 24 countries. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018. Scott Thompson, Corporate Manager, Toyota Marketing, TMNA added: “The ‘Start Your Impossible’ global campaign coincides with Toyota’s […]
Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]
Insurance systems and software provider SSP have revamped their platform interface to facilitate communication with their core online audiences. The leading global supplier, which offers insurance companies technology solutions that earn them competitive advantage in the industry, commissioned award-winning user experience (UX) and digital agency DotLabel to update its existing online platform. The aim was […]
In anticipation of the upcoming holiday season, The Ohio Lottery and independent creative agency Marcus Thomas have created a new campaign titled “Add a Little Cheer,” which features two nontraditional takes on typical holiday ads. The first spot begins in a gloomy airport, where travellers are waiting for delayed flights. A woman decides to purchase […]
Entertainment Programmers, OurKidBrother Ltd appointed to the Entertainment Supplier Roster at The Natural History Museum. The Natural History Museum is one of London’s most iconic venues. Its magnificent architecture and collections create the perfect backdrop for any event. The museum has a dedicated team that matches their accredited suppliers with any event requirements, managing over […]
Following their announcement of pulling out of all awards program until 2018 at Cannes, Publicis Groupe have now revealed they are pleased with the changes the Cannes Lions Festival has made in order to ‘course correct’ and bring their focus back to creativity. “As a founding partner of the Cannes Lions and a strong supporter of its goal of […]
American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]
There may be instability and disruption in the retail industry, but Christmas is Christmas and we all love it. Whether the analysts are predicting doom, gloom or boom, Christmas brings a huge boost to the high street. In a sector that’s rife with competition, retailers are focused on one thing – how do I drive […]