Skincare brand Dove Men+Care has launched its Rugby World Cup 2015 activities with a video promoting the brand’s key message, ‘care makes a man stronger’, Twitter giveaways and a partnership with The Daily Telegraph. Dove – a partner of the English, Irish, Scottish and Welsh rugby associations – said it is celebrating the “rugby values” […]
Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]
O2’s marketing director Nina Bibby says she wants to create a “movement” with the activity and be seen as the brand powering the support for England’s Rugby team during the World Cup. The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year […]
UBS and Publicis UK have created a global integrated campaign for the re-launch of UBS’s premium banking and wealth management proposition. The new positioning for UBS is ‘For some of life’s questions you’re not alone. Together we can find an answer’. UBS and Publicis UK’s extensive research, consultation and interviews with both relationship managers and […]
Lidl is looking to step into Asda’s shoes by showing it is the supermarket for ‘mums’ through a partnership with Mumsnet Food. The six-figure partnership, which will last one year, will see Lidl sponsor the site and both brands partner to co-create shareable content. The campaign has launched with a branded homepage takeover and Lidl […]
Fanatical Star Wars aficionados are gearing up for the cinematic debut of The Force Awakens by taking part in a global 18 hour unboxing event dubbed Force Friday. Kicking off at YouTube Space LA the frenzy of cardboard, bubble wrap and sellotape with hosts Anthony Carboni and Andi Gutierzz injecting some pizazz into proceedings by […]
Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]
A recently released research has revealed that many brands still have yet to work out the best way to share content on social media channels. The number one cause of frustration was too many updates (chosen by 29% of UK adults), with a similar third of consumers (27%) citing social updates that were clearly irrelevant […]
The new FIAT 500 and British singer-songwriter, Ella Eyre, created history tonight by debuting a re-mastered iconic track on stage together. A star-studded crowd gathered at Potter’s Field Park in London to witness a specially re-mastered version of the number one track “Best Of My Love” by The Emotions. The new FIAT 500 and Ella, […]
Google has unveiled its biggest update in 16 years with the introduction of a new dynamic, animated logo which will react to users written and verbal search requests. The new look ditches the old serif typeface which Google has used since 1999 in favour of its own sans-serif creation. The changes will see the letters […]