Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale […]
Scarecrow in association with Radio City launches ‘Radio City ke patakhe’ Iss Diwali, khushiyan hogi, dhua nahi – a Diwali initiative where the channel will burst crackers on the radio. The initiative is launched with an ad film ‘Patakhon ka Aurangzeb’ that will remind people of the nostalgic Malgudi Days. Radio City urges the listeners to enjoy […]
The&Partnership will this week launch a new pan-European campaign, ‘Say Yes to the City’, for Lexus’ self-charging CT hybrid – showcasing how the luxury car’s compact design and impressive fuel economy make it the perfect vehicle for busy urbanites keen to make the most of what their city has to offer. The campaign will launch […]
The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]
A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]
Tom Denbigh, Account Diretcor and Jo Tanner, Senior Project Manager at Netcel tell us how advanced digital technology is transforming the capabilities of charity brands: A CHALLENGED AND CROWDED MARKET We all admire the vital work that charities perform in the UK, but the charity sector has become crowded, with countless good causes vying for […]
Snap is getting further into creating its own content and is just the latest tech company to do so, partnering with US media giant NBCUniversal. They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning. Snap has already dipped its toes in the waters of TV-style content, […]