UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”. Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to […]
Can you picture a flower garden in full bloom surrounded by ice and snow? A new film, “37 Days” by The Atlantic Group, a European heating company, and Leo Burnett Paris, will take you on an icy adventure to the isolated mountains in British Columbia where the notion, “Heat is Life” is illustrated in full […]
Jaguar, which signed as an official partner of Wimbledon, has kicked off a social media campaign using biometric sensors to analyse the mood of fans. It has dished out biometric wristbands to selected fans watching the tennis and has built in-ground sensors monitoring the energy around the courts, letting it track sentiment. It will measure […]
Daunted by Shakespeare? There’s an app for that...
Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]
New research unveiled has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable story told by a […]
“The truth is out there… it tastes of pickled onion”
BMB London has created an online video campaign for Space Raiders, the much-loved crisp brand owned by KP Snacks. The 90-second film is shot to resemble leaked government footage capturing an alien crash landing and the subsequent alien autopsy. The film retains its authenticity right until the final moment when a Space Raider is pulled […]
Samsung is helping people to show their appreciation for dads this Father’s Day via a social media campaign, created by Cheil UK, called ‘#DadIOU’. In the run-up to Father’s Day, Samsung is asking its followers across its social media channels to tweet @SamsungUK a message to their dad with an IOU for the chance to […]
In 2014, the situation was critical, more than 20,000 families in Spain had lost their homes because they couldn’t pay their mortgage and despite being evicted remaining in debt to the bank. “Spain is the only country in the world where this occurs. Neither the media nor the Government showed any interest in fixing the […]
The Portsmouth City Council and Emirates, a global connector of people, places and economies, have today revealed new designs for the Spinnaker Tower in Portsmouth. The design, which reflects the city’s rich maritime heritage, as well as Emirates’ distinct branding, will feature a new blue, white and gold colour scheme. As part of an exclusive […]