Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]
Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]
To celebrate Easter at Thorpe Park, Space is bringing Angry Birds to life with an experiential event at the Resort over Easter weekend. The Big Easter Hunt supports the launch of Angry Birds Land, and teases the Angry Birds 4D animation experience and themed land opening at Thorpe Park Resort next month. The Big Easter event […]
Live & Breathe has been appointed to handle a Spring advertising brief for creative kitchenware brand, Lakeland. The agency picked up the work following a competitive pitch. Live & Breathe will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand. Creative will focus on Lakeland’s […]
and Chelsea have launched a YouTube and social campaign to promote the football club’s new 2014/2015 home kit, which sees some of its players ‘immortalised’ as sculptures in their favourite ‘Chelsea moment’. The ‘Forever Blue’, campaign features a video narrated by manager, Jose Mourinho, and references ‘iconic goals, saves and celebrations’, showing five Chelsea players […]
Aesop, the brand storytelling agency, has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]
Durex is encouraging people to reconnect whilst the lights are out with its #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March. As part of a call to action Durex Global has created a short film following the stories of several couples who, like most of us, have become distracted by the lure of a screen. […]
Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]
Football pundit Jamie Redknapp gives scathing reviews of amateur footballers’ performances in a humorous social media campaign for Nivea Men. The campaign allows Facebook users to send personalised video clips of Jamie Redknapp hosting a fictitious show called ‘Redknapp’s Grassroots Round Up’. Users can insert photos of their friends into the videos and choose specific […]
IHS, the leading global source of information, insight, and analytics, and App Annie, the worldwide leader in app store analytics, app rankings, and market intelligence, unveiled a joint report detailing key trends in the digital content market in 2013. The report includes insights into the digital music, digital movies, digital games and mobile apps markets. […]