The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]
Global sports good industry player adidas has announced “The adidas Fellowship for Future Data Talentsâ€, a scholarship fund for international students. The scholarship is developed in partnership with digital learning institute Hyper Island, and established to support and nurture tomorrow’s talent within data driven strategy and marketing. For the last years, data has been part […]
Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile The company is holding two separate media pitches. A series of regional pitches for the Sony Electronics account are taking place alongside a […]
A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]
Zenith International, the world leading specialist food and drinks industry consultancy whose clients include Coca-Cola, Danone, Nestlé and PepsiCo, has announced the appointment of two new Directors, both promotions from within its existing team. Esther Renfrew, Market Intelligence Director since 2010, becomes a full Board Director with immediate effect. She manages a team of 20 […]
Work Club has won Adidas UK’s social media business following a competitive pitch. The Agency will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games.It racked up a 25% growth in its Twitter followers on the back of the success […]
Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]
WPP has reported a 2 per cent rise in like-for-like revenues in the first quarter of 2013, saying that it ‘bucked market trends’ with a strong growth in the UK. The group – which operates consultancies including Landor, Fitch and The Partners – reported revenues of £2.5 billion for the quarter, ahead of its budget. […]
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]