Yahoo is set to rebrand next month, and is showing 30 variations of the new identity before the final new logo launches. The new identity is set to launch on 4 September, and a different iteration of it will be used on the Yahoo homepage each day before the launch, in an initiative Yahoo calls […]
Subway has launched a Teddy Bear Hunt Facebook game with Google Street View urging people to #WinLikeJanet in order to promote its new limited-edition Mango Chicken Sub. Created by McCann, the #WinLikeJanet game is based on the character in the brand’s new TV ad, which sees Janet struggling to get a good deal all her […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]
In business, as in life, there’s a mantra that says big is better. Big is generally equated with success, with the best in class, power and capabilities. That seems to be the thinking – at least publicly — behind the Omnicom-Publicis merger. The mega-agency now has unparalleled resources that enable it to serve giant global […]
Rock Paper Scissors editor Biff Butler hits the turf with Anomaly and @radical.media to deliver a suspenseful 60-second spot for Dick’s Sporting Goods. Every Snap takes a panoramic view of the gridiron, sweeping across the flurry of excitement in those crucial seconds before the quarterback receives the ball and the line breaks. This marks Rock […]
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]
Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at Izmaiolovo Park, one of […]
The Jordan Brand from Nike has launched a new campaign devised by Wieden+Kennedy New York. ‘Blake and Drain’ has been created for the launch of the Jordan Brand’s new shoe, the Super.Fly 2, with NBA player Blake Griffin. The 60-second spot was shot on a playground court in downtown Los Angeles. Directed by Stacy Wall, […]
The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]
How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track […]