http://www.youtube.com/watch?v=yNDElG2fJnE Last week saw the launch of Volkswagen’s new TVC spot for their Automatic Distance Control technology, which promises to bring a tear to eyes across the nation. ADC is a function which ensures your car is always kept at a safe distance from the vehicle in front and is available across Volkswagen’s range. Running […]
BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company’s biggest ever push for its entertainment programming. When it launches on Saturday 1 February, the Sky First Episodes channel will host episodes from ‘Moone Boy’ starring Chris O’Dowd, ‘The Tunnel’ (the adapted […]
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]
The luxury car brand Cadillac has a new crest, updated for the 21st century. The new logo has no wreath, and has been made more trapezoidal while retaining its colors, grid and center-line peak. Each color represents a quality of the brand—red represents power and bold actions, blue stands for valor, with black and gold […]
The ibis Sweet Bed is found in almost every ibis hotel. The design of the bed required 8 months of work by 60 engineers from Accor’s research and development team – everything about the ibis Sweet Bed has been designed, developed and tested to ensure an optimal sleep quality. The challenge and ambition was to […]
Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, will highlight the channel’s morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s […]
A subsidiary of American Eagle, the lingerie store Aerie has launched a series of empowering ads that feature models that have not been touched up with Photoshop. These “Aerie Real” body-positive ads encourage young ladies from the ages of 15 to 21 to be confident of themselves, and serve to assure women that they do […]
http://www.youtube.com/watch?v=Kt5VulFqBm4 Cisco has borrowed the buzz-phrase du jour ‘The Internet of Things’, tweaked it and created a slogan for its latest TV ad – the “internet of everything”. The ad made by Goodby Silverstein & Partners, was made following a keynote speech made by Cisco chief executive John Chambers at the Consumer Electronic Show in […]
Global digital payments network Visa recently unveiled a new logo as part of its new brand positioning strategy. The new logo does away with the yellow strand of the ‘V’ and has been given a coat of dark blue paint. To reaffirm its commitment to being “the best way to pay and be paid”, the […]
Benetton Group has unveiled its first marketing campaign since announcing a reorganisation to focus on its core fashion brands last year. The ads for the spring/summer 2014 collection of its Sisley brand portray two “celebrity couples” as their lives are captured by the media. It features four models who are the new brand ambassadors for […]