PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Geox_MovementFim_1080_Final.mp4[/KGVID] Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology. The new creative, directed by world-renowned photographer and documentary-maker Rankin, launches on 29th February 2016 and […]
Creative agency Sedley Place has unveiled a new brand identity and implementation guidelines for the romantic and charming wedding venue Blackwell Grange, currently under development in the Cotswolds. Sedley Place was briefed to create an identity that would encapsulate Blackwell Grange’s heritage and unique proposition – the property dates from the 16th century and has […]
In celebration of Facebook’s new Reaction buttons, Chevrolet unveiled one of the first online videos to incorporate the new feature. The one-minute Facebook-only video by Commonwealth//McCann, pays homage to the extension of the Facebook “Like” button that gives people more ways to express themselves – and finally allows Chevrolet’s customers to display their “Love” of the new […]
Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]
Umbro’s new Medusae football boot has been given the magic treatment with a new marketing campaign by creative agency Love. A limited edition shoe box of tricks has been designed that replicates the back of a well-known magician’s prop. When opening the box there is an empty space, however, when closing the box the boots […]
LinkedIn will debut its first TV commercial during the Academy Awards on February 28. With the campaign, “You’re Closer Than You Think,” LinkedIn is looking to show how the platform can help everyone reach their potential. The commercial, which includes a voiceover by LinkedIn CEO Jeff Weiner, grew out of NASA’s decision in 2015 to use […]
Under Armour will showcase the U.S. women’s gymnastics team and international soccer star Memphis Depay in its biggest — and most digitally focused — global campaign to date. And the rising sports brand is not stopping there: Longtime endorser Michael Phelps will join the campaign in March via a short film, and the brand will […]
The BBC is launching a standalone smartphone and tablet app for its BBC Music brand, helping people listen and watch music clips from its radio and TV output. The app is being released as a free download today for Android and iOS devices, although it will only be available in the UK. Its content will include […]