The majority of affluent consumers don’t yet follow luxury brands on social.
Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands.
The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences
Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.
A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19. The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs. The research, […]
Anti-far right campaign shared across Germany on International Holocaust Memorial Day with powerful print, digital and OOH campaign and TikTok #NahtZiehsRaus Challenge generating more than 11.1 million hits.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were […]
Captain Sir Tom Moore 1920 – 2021 The Piccadilly Lights in London and other national landmarks paid their respects to Captain Sir Tom Moore last night. Landsec’s Piccadilly Circus screen is carrying a final salute to the war veteran (8pm February 2 and Feb 3 x 3 10 minute dominations). Other landmarks including the Blackpool […]
Silverstone, the home of British Motorsport, has appointed brand building, communications and analytics agency Boldspace to a comprehensive data and analytics brief following a competitive pitch. Boldspace will review Silverstone’s entire digital estate, create a new data and analytics framework, and build internal capability to drive the organisation’s future data-led marketing and communications activity. Following […]
- New entertainment proposition will be led by Nick Wright, current Managing Director of JUMP, Havas Media Group’s content and partnerships division
- Move is in response to sea-change in consumer and business behaviour, and is part of a broader reorganisation and simplification of the Havas Media Group offering around three core areas: Havas Media, Havas Entertainment and Havas Market
Havas Media Group supercharges its entertainment and culture offering under a new integrated proposition, Havas Entertainment
BT has launched their latest campaign, 'Connected Experiences', demonstrating how they connect customers at every level
These days informed and tech savvy customers know what they want – easy interactions in an instant; and they’ll reward companies that give them that. Creating a powerful and memorable experience can become more challenging. Where customers see one problem, BT see the whole picture, bringing humans and technology together to make the complicated simple and […]
● John Doe Group will operate across the country, with offices in London, Glasgow and Manchester and total revenue of £3m+
● The combined agency offers PR, advertising, research, planning, experiential and creative studio, all handled in-house
● Campaigns are driven by truth – and designed to ‘not just grab attention, but hold it’ by ‘focusing on what matters’
● The agency also announces new clients, including Tesco Mobile and Anglepoise
● A new ventures arm joins the expanded creative agency. John Doe will build their own brands, starting with Socialeyes – a virtual venue creating good times for good causes
The most-awarded earned media agency in the north has announced its merger with John Doe. WIRE – based in Glasgow and Manchester – has come together with the renowned, culture-focused agency to create a ‘production house for stories’ on a single-minded mission – build brands recognised for who they are and why they matter. Combining disciplines, […]
Ural Opera Ballet has re-created the famous performance by Mariinsky Theatre dating back to 1912. The new play will be an intricate merge of futurism and classics. Neon and vinyl, perky rhymes and old-style libretto, classical ballet and a Russian rap band on stage — all come together to surprise the audience. The performance is […]
The partnership replaces incumbent Digitas as Lexus seeks to deliver a more integrated and connected programme.
Luxury automotive brand, Lexus, has appointed Wunderman Thompson and The&Partnership to deliver UK CRM ending its relationship with Publicis’ Digitas. As the next step to deliver a modern, joined up programme for their customers, the integrated WPP team, made up of Wunderman Thompson, The&Partnership and m/SIX will work to deliver against Lexus’ brand promise ‘Experience […]
Insurance broker, and title partner of Premiership Rugby, Gallagher, has launched a UK-wide initiative – ‘Tackling Tomorrow. Together’ – bringing to life stories of six UK businesses and a charity that have shown resilience, tenacity and pioneering spirit during the COVID-19 pandemic. To highlight the diversity of challenges and opportunities presented by the pandemic, those […]
