Cuhu launches app to help with lockdown mental health issues

Cuhu launches app to help with lockdown mental health issues

Mobile and web app development agency, Cuhu, part of the Inc & Co group collective, has launched an innovative new app to challenge negative mental health, addictions, anxiety and stress.   Manchester-based digital agency Cuhu has worked with qualified therapists to develop Orpheus. Orpheus has been specially designed to rapidly and effectively help the mental health […]

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]

Tripadvisor Site Data Reveals Increase in Travel Planning as Consumer Confidence Begins to Recover

Multi-month report shows clear signs of pent up demand for travel, as 86% of consumers say they feel more positive towards brands communicating right now

Tripadvisor Site Data Reveals Increase in Travel Planning as Consumer Confidence Begins to Recover

 Tripadvisor, the world’s largest travel platform, today released the findings of a multi-month study that analysed consumer travel sentiment and first party behavioural data related to the ongoing pandemic. The report outlines a five-stage recovery for the global travel and hospitality industry, highlighting early green shoots of recovery in a number of countries around the […]

You! Me! Us! We! ‘Postponed but still united’

Anomaly and Pride in London launch 2020 campaign. Covid-19 might ​have postponed​ this year’s parade, but the rallying call to every LGBT+ person remains; support all communities

You! Me! Us! We! ‘Postponed but still united’

The innovative marketing agency, Anomaly London, today goes live with its campaign for Pride in London 2020. Launching during a time of uncertainty and isolation, the campaign is a rallying cry to all those in the LGBT+ communities – a reminder that ​no matter your identity, it’s important to reach out, understand and support one another, […]

Cheil Worldwide acquires Chinese social big data analytics service provider ColourData

- ColourData utilizes proprietary expertise to analyze data from over 5,000 Chinese social media, news, and e-commerce websites to serve a global client base that includes Samsung Electronics and Pfizer. - The acquisition reinforces Cheil Worldwide’s data-driven marketing approach, boosting its core capacity in the area and enhancing its capability to attract new clients. - Cheil Worldwide continues to pursue M&A deals with digital-oriented agencies around the world to power the company’s future growth momentum.

Cheil Worldwide acquires Chinese social big data analytics  service provider ColourData

Cheil Worldwide today announces the conclusion of a share purchase agreement with ColourData, one of China’s leading and most innovative social big data analytics service providers, to strengthen its data-driven marketing capability. Founded by a group of big data experts in 2014, the Shanghai-based ColourData has developed proprietary technology that helps it collect postings and […]

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp.  The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]

Melting Pot Podcast Worldwide Launch

A new podcast series about conversations with ordinary people leading extraordinary lives.

Melting Pot Podcast Worldwide Launch

A new lifestyle podcast series, Melting Pot has been launched and is made available worldwide. The show is hosted and produced by Payal Nayar, Founder of Voices and More.  Melting Pot is a series conceived and produced by Payal Nayar in an attempt to share some human stories from all over the world through conversations with inspiring […]

Pinterest hires new UK+IRE Country Manager

Pinterest hires new UK+IRE Country Manager

Pinterest announced Milka Kramer is joining Pinterest as Country Manager for the UK and Ireland. Milka is a media and tech industry veteran with vast experience managing fast-growing sales teams and operations at the pan-European level. As country manager for the UK and Ireland, Milka’s responsibilities will include working closely with brands and agencies to […]

Mars Petcare launches new Pet Health Pal to support pet owners during the pandemic

Mars Petcare launches new Pet Health Pal to support pet owners during the pandemic

Mars Petcare and AMV BBDO have launched Pet Health Pal, a new free online tool to answer dog and cat owners’ questions and concerns about their pets’ health during the current pandemic. AMV BBDO created a bot in partnership with the research and development centre, the Waltham Petcare Science Institute, which answers users’ questions via […]

Three new hires at TabMo

Mobile advertising specialist focuses on client support and cross-channel sales to promote its co-managed service

Three new hires at TabMo

Mobile-first advertising company TabMo, has appointed three new team members to support the increased use of its Hawk platform. This includes the managed and self-serve options, as well as a growth in the number of agencies and advertisers signing up to the unique co-managed trading model. TabMo’s hybrid offering complements its managed and self-service solutions; clients […]

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