Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond†phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]
O2’s marketing director Nina Bibby says she wants to create a “movement” with the activity and be seen as the brand powering the support for England’s Rugby team during the World Cup. The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year […]
Carphone Warehouse’s latest advertising campaign follows comedian, Keith Lemon, as he travels the globe in documentary style parody to highlight the issues people face when they’re not on the right mobile phone deal. The campaign consists of three 60-second films covering Lemon- whose real name is Leigh Francis- on his “Super Mega Personalised Quest Fing” […]
The latest report in We Are Social’s series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing. Internet in China The research shows that roughly 100,000 people in China started using the internet every day over the past year […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]
Airtel has rolled out a campaign for the launch of its 4G offering, conceptualised by Taproot Dentsu. A film that is part of the campaign is set on a terrace in a residential area of a small town. The stage is prepared for a contest, a keenly awaited one at that. A table is the […]
A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27 per cent of all eCommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US. The APAC region accounted for nearly […]
“Mobile advertising as a whole is just fairly crappy,” said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn’t saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers’ mobile sites haven’t won many fans. Neither have the full-screen interstitial […]