Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]
BT Security’s latest campaign produced by Wunderman Thompson UK highlights threats hiding in plain sight.
Appearances can be deceptive. Sometimes the security threats we face are hiding in plain sight. Not just sophisticated attacks – but patches, updates, equipment failure. The routine stuff that can help prevent much bigger issues. That’s why BT Security and its experts are always looking beneath the surface to spot the trends and threats that could impact them […]
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The technology, called BrainImpression™, is a groundbreaking method for determining ad viewability and ad impressions, for example, when an advert is considered as […]
BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs. The thrilling […]
With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Every day, 19 million images of child sexual abuse are spread online
On the European Day on the Protection of Children against Sexual Abuse (November 18), Wunderman Thompson Antwerp, a WPP agency, is proud to launch #catsforkids, a new social media campaign launched to create awareness of online child sexual abuse and stopchildporno.be, a website where people can report online images of child sexual abuse. Through their in-depth research, […]
Today the ‘Google Earth for investors’ launched, the first public platform that shows the global impact of investments.
The way that people invest money has a big impact on how the world evolves. So far, making financial profit has been the key incentive for the majority of investors. But with the increasing urgency of global societal and environmental issues, long-term investments require a completely new perspective, one that helps maintain the world through […]
O2’s Christmas advert showcases the wonderful imagination of ten-year-old ice skater, Darcy, and Bubl, the ever-helpful O2 robot
O2 offers 12 months Disney+ on us, making the tech we love and rely on more affordable with low monthly costs on the latest phones and tablets
O2, the UK’s No.1 Network▲, today announces its first ever Christmas brand advertising campaign. Launching in OOH, social channels, including a YouTube masthead takeover as people wake up this morning, the TV ad has a hero spot on ITV’s The Voice Final tonight at 9.20pm to millions of viewers across the UK. The ad features ten-year-old Darcy Murdoch tentatively taking to the ice […]
More than half of UK and Irish businesses plan to run their Black Friday campaigns as planned or with further investment than originally planned, despite the ongoing impact of the coronavirus pandemic. This could spell good news for customers in the UK and Ireland after a bargain on Friday 27 November, with 55.4% of businesses […]
