The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]

Ellie Goulding performs surprise duet with two superfans for MasterCard’s Priceless Surprises campaign

Ellie Goulding performs surprise duet with two superfans for MasterCard’s Priceless Surprises campaign

BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army. Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding […]

The Moment Welcomes Sir Jonathon Band GCB as Advisory Board Chair

The Moment Welcomes Sir Jonathon Band GCB as Advisory Board Chair

The Moment, an international content agency that specialises in bespoke training solutions, is delighted to welcome Sir Jonathon Band as chairman of its advisory board, for its Advanced Digital Learning division. Sir Jonathon will oversee quarterly meetings that will guide and challenge the capability of the learning business. He is ensuring that it is aligned […]

Mick Mahoney takes CCO role at O&M London

Mick Mahoney takes CCO role at O&M London

Ogilvy & Mather London has appointed Mick Mahoney, the former executive creative director at Rainey Kelly Campbell Roalfe/Y&R, as its chief creative officer. He replaces Gerry Human. Mahoney will lead O&M’s UK creative department, working with clients including Pizza Hut, the government and BP. He will report to the chief executive, Charlie Rudd. Before working […]

Havas Lynx pushes the boundaries of creative healthcare with new recruits

Havas Lynx pushes the boundaries of creative healthcare with new recruits

Havas Lynx, the leading global healthcare communications agency, and communiqué communications consultancy of the year has further bolstered its ranks with a string of high-profile recruits including three new award-winning creative directors. This expansion of the creative team follows on from the appointment of Tom Richards as Chief Creative Officer in April 2015. Since Richards’ […]

Cannes Lions Reveal All Jury Presidents for 2016

Cannes Lions Reveal All Jury Presidents for 2016

The Cannes Lions International Festival of Creativity has completed its announcements of the 2016 jury presidents, revealing the names of the remaining seventeen. Philip Thomas, CEO, Lions Festivals, commented, “It’s not easy to win a Lion. On average, our juries will award just 3% of more than 40,000 entries. They’re looking for unique work that […]

Helen Mirren welcomes new ‘Golden Age’ for L’Oréal Age Perfect

Helen Mirren welcomes new ‘Golden Age’ for L’Oréal Age Perfect

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/LOREAL_GOLDNOTOLD_TVC.mp4[/KGVID] L’Oréal Paris has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women. In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not […]