Marketing communications agency Edit has announced that it secured The Rank Group as a client for SEO & Content Marketing following a competitive 4-way pitch.
The one-year contract will see Edit deliver an SEO strategy, underpinned by content marketing, that will drive up awareness of Rank Group’s Mecca Bingo and Grosvenor Casino brands.
Edit was formed in mid-2018 following the merger of Response One, Amaze One, Occam and Branded3 and is owned by Kin + Carta. Its proposal was chosen based on its expertise in the gaming sector and its creative content recommendations. The agency demonstrated a full understanding of the pitch brief and delivered a proposal that exceeded expectations.
Darren Moffett, Brand & Performance Marketing Director at Rank Group, said: “Initially, we selected Edit as a partner agency because of their innovation, creativity and dynamic approach to campaign execution. Thus far, the team has demonstrated an innate understanding of our brand and values and skilfully created exciting content to strengthen our SEO presence. Consequently, we’re delighted to be working with Edit and look forward to continuing our partnership throughout 2019.”
Chief Media Officer at Edit, Tim Grice, added: “Content marketing continues to be a fast-growing area for the business and crucial to improving organic performance. Our award-winning team has a wealth of experience in the sector and are excited to be working with Darren and the team at Rank Group.”
Edit’s client portfolio also includes Jaguar Land Rover, Azzuri, Vue Cinemas and Travelex.
Source: Edit
Edit wins Rank Group account following competitive 4-way pitch added by newsroom on
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