krow has created a bespoke outdoor ad campaign for Fiat, to coincide with Pride in London 2017. It will run across sites in key locations such as Westfield Stratford, Canary Wharf and Trinity Wandsworth, and be supported by posts on Fiat’s social media channels on the day of the Pride in London Parade, which takes place this Saturday 8th July.
The campaign is designed to remind people looking for a city car that the Fiat 500 is a brand that brings colour, energy and vibrancy to the everyday.
Nick Hastings, executive creative director at krow, said: “The Fiat 500 has always been known for its individuality and colour – definitely not a car for people stuck in the dark ages.”
Executive Creative Director – Nick Hastings
Account executive – Georgia Johnson
Producer – Mark Coldham
Photographer – Max Oppenheim