Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes.

Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising spending — newspapers — sank 2%, now at a 18.9% share. Magazines gave back about the same amount — 1.9% — now with 10% share of all media spending.

The next-biggest media — radio, with 5.4% global ad share — drifted 0.9% lower.

Internet advertising was again the star of worldwide advertising spending — climbing 26.6% during the period. Asia-Pacific and Latin American countries continue to fuel its growth — rising 43% and 38.5%, respectively.

While Internet advertising overall continued to shine, only outdoor advertising — with a 3.5% share — grew in all regions during the first half of year — up 5%.

Randall Beard, global head, Advertiser Solutions for Nielsen, stated: “It’s clear that advertisers are wisely maximizing their opportunities to reach consumers across platforms with TV ad dollars showing no signs of slowing and noteworthy increases in Internet ad spend.”

  Ad Spend, Advertising, Business, Global, Marketing, Nielsen, Online, TV