MEC India wins Britannia

MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited.

With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand.

MEC is a leading global network and a founding partner of GroupM, (www.mecglobal.com). The agency’s Bangalore office will be handling the account. The relationship commences in December 2012

  Advertising, Agency, Britannia, Creative, Food, GroupM, India, MEC, Media, Pitch, Planning, WPP