Nurofen partners with JCDecaux UK for the launch of its first 3D Out-of-Home activation on Transvision

The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann.

Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the market leader in UK rail advertising. The activation marks a first for the pain relief category, and a first on JCDecaux’s Transvision screens.

The 3D OOH activation, creative by McCann London, strives to drive awareness of Nurofen Express Liquid Capsules amongst, by testing a new format that will resonate with its active target audience of 21–45-year-olds “business nomads”. With media buying from Zenith UK, the creative will be placed across JCDecaux’s key digital sites in the nation’s rail stations and will give Nurofen a presence like never before that aligns with the brand’s out-and-about demographic.

The launch of the 3D OOH activation marks the next phase of an already successful wider campaign for Nurofen Express Liquid Capsules, speaking to the busy lives their business nomads. It leverages Nurofen Express’ best tested claim: starts to get to work in eight minutes* and last up to eight hours**.

The 3D OOH activation on JCDecaux Transvision will run for two weeks in April, with the creative also launching across the London Underground Digital Gateways with Global alongside this. The wider campaign is also live across TV, BVOD, CTV, Digital and Socials.

Mathieu Desbrandes, Marketing Manager, Nurofen said: include quote “At Nurofen, we are always striving to try out new & innovative media formats! This is both a first for the brand and the pain category, featuring a unique one-of-a-kind 3D creative that delivers high impact amongst our “business nomads” consumers. We are proud to have worked alongside with JCDecaux UK, Zenith UK and McCann London to showcase our product superiority that is both fast acting, and long lasting.”

Sara Clark, Client Partner, Zenith UK adds: “It’s an exciting time working with Nurofen on pushing the boundaries on what is possible in OOH. This first of its kind partnership with JCDecaux on Transvision will drive further brand awareness for Nurofen Express through this new 3D creative. While the strategic placement embodies Nurofen’s audience’s busy lifestyles and aligns with their need to power through the pain.”

Andrew Mullins, Creative Solutions Director, JCDecaux UK, said, “We are delighted to welcome Nurofen as our first national “3DOOH At Scale” client on Transvision digital screens, reaching concourse audiences at the biggest rail hubs across the UK. We know that 83% of the UK population visit the top 60 cities each month and our new 3DOOH capabilities offer even more creative opportunities for brands to engage this time-pressed audience.”

Source: Zenith UK

  Advertising, Campaign, JCDecaux, JCDecaux UK, Marketing, McCann London, NUROFEN, OOH, UK, Zenith UK