New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
GoDaddy, the company that empowers everyday entrepreneurs, announced the launch of its UK marketing campaign, the largest outside the U.S. King of the Jungle Harry Redknapp is launching a new venture to sell his beloved jam roly polys and wants to inspire people with an idea to take the plunge and start their own business […]
DFS is launching a 30-second TV campaign, created by krow Communications, part of the mission, breaking on 19th March and running for 13 weeks across the UK and Ireland. The commercial, ‘Welcome in Spring’, continues the series of DFS ads to feature Aardman-designed characters and celebrates the feeling of renewal provided by the first day of […]
Would you watch football if injured players were shot by medics after a match? So why support horse racing? This is the question posed by an animal welfare charity in a hard-hitting film highlighting the number of injured horses destroyed by vets on race courses. The League Against Cruel Sports film – released in response […]
Nicola Marsh, Managing Director of Mediacom Manchester, has been selected as the new Chair of Manchester’s NABS hub. NABS is the support organisation for people working in advertising and the media. With a strong emphasis on improving wellbeing, it offers a range of professional development services free of charge for people at all levels in […]
LEAP (Loveurope and Partners) have been a production partner of choice for Grey London on the Duracell account for the past two years. So when Grey’s creative team Nathan Holley and Paul Moran had the idea to create a piece of disruptive advertising, they turned to LEAP to see what was possible within a tight production timeline. Always up for a creative […]
Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]
In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]
Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family. That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]
McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]