LBC Asserts Its National Relevance in Rousing New TVC

LBC Asserts Its National Relevance in Rousing New TVC

LBC reveals a fresh regional TVC and national VOD in the UK, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films. The campaign takes viewers […]

OVO Energy champions renewables in biggest and most provocative ad campaign to date

OVO Energy champions renewables in biggest and most provocative ad campaign to date

 OVO Energy, the UK’s largest independent energy supplier with 850,000 customers, today launches its biggest and most provocative advertising campaign: ‘Power your life differently’. The integrated campaign created by Uncommon Creative Studio aims to encapsulate OVO Energy’s spirit and mission of ‘positive energy since 2009’, helping people to understand that they can safeguard our […]

Antidote Builds Anticipation for Royal Ascot with Digital Panorama Campaign

Antidote Builds Anticipation for Royal Ascot with Digital Panorama Campaign

Ascot Racecourse is launching an integrated campaign for Royal Ascot 2018. Created by Antidote, the activity positions Royal Ascot as ‘An Occasion Like Nowhere Else’ and celebrates everything that makes Royal Ascot unmissable. This year’s campaign, the fourth in Antidote’s ‘Like Nowhere Else’ series, created with fashion photographer Elisabeth Hoff, constructs a digital panorama capturing […]

Start-Rite Shoes Puts the Product Front and Centre in a Fresh Print and Digital Campaign

Start-Rite Shoes Puts the Product Front and Centre in a Fresh Print and Digital Campaign

Start-Rite Shoes launches a wide-scale print and digital campaign following a fundamental overhaul of the business. After unveiling a new brand identity and pioneering product range on 1st February, the company is now making significant investment in a consumer campaign around the central theme of “Keep Exploring”. Following 18 months of industry and consumer consultation, […]

Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK is encouraging families in London to get outdoors and active – rain, shine or snow.  Real-time weather data will trigger content on one of Ocean Outdoor’s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and […]

YouTube to Partner with The 20th FAB Awards and The FAB Forum

YouTube to Partner with The 20th FAB Awards and The FAB Forum

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]