Godrej Appliances, one of India’s largest home appliances companies, launched the Godrej Edge Duo Refrigerators, a first-of-its kind single door refrigerator with a separate drawer for vegetables, in the Indian market. Surveys revealed that Indian consumers open a refrigerator at least 10 times a day, of which the vegetable section alone is accessed up […]
J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ – a social experiment designed to discover whether people value their friendship or family relationship more than money. The filmed experiment focuses on a series of duos. People with close ties, who used to have a warm relationship – but who are no longer […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Moonpig, the online occasions retailer, is launching a campaign to showcase its range of personalised cards and gifts for Mother’s Day. Created by Quiet Storm, the campaign is the latest since the agency won the account last year and introduced the “Share A Moment, Share A Moonpig” creative platform. Highlighting that there’s “More for Mum […]
European DIY chain Hornbach works with their long-time creative partner, Heimat on a collaboration with globally renowned architect and designer Sigurd Larsen with the aim to make high-end design affordable. Working from a premise that great design should be democratic and accessible, Larsen has worked with Hornbach to create something new and rather wonderful: […]
Pay ID launches its inaugural advertising campaign in Australia with a TVC featuring a fish-headed man. The highly-anticipated new payments platform is designed to make sending and receiving payments easier. The star of the campaign has a goldfish head – fitting, as a key component of Pay ID is in allowing consumers to link financial […]
ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]
Oppo’s new TVC tells the heart-warming tale of cosmic love in ‘Two Little Planets’. China’s leading smartphone brand teamed up with creative agency Goodzilla, production company Black & Cameron, and post production house Fin Design + Effects to create the fantastical 4” spot to promote its R11 S Plus model ahead of Chinese New […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
The Competition and Markets Authority (CMA) has launched a new digital campaign aimed at encouraging people to report cartels. While fines and monetary incentives play a role in encouraging people to report, this new campaign is based on analysis conducted by the Behavioural Insights Team that shows the decision to report is shaped by a […]