Godrej Appliances, a division of Godrej & Boyce Mfg. Co. Ltd., one of India’s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand’s promise “Soch ke banaya hai” brought alive by the primary insight – “cleans what you […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Ruchita Zambre is star who has been shining in India for a while now. She has over 12 years of experience, working in a good mix of animation, multi-media and mainline agencies. Now […]
Vaillant launched its largest ever UK integrated campaign in December. The campaign is called ‘Get into your comfort zone’ and has been kicked off with a 60-second TV spot which first aired on ITV during Coronation Street. The concept for the film, created by Saatchi & Saatchi pro, is that the modern world constantly […]
In the chaos, excitement and joy of birth, it’s easy to forget to thank the people who get you through it, the midwives. Whilst 80% of UK mums say it is important to thank their midwife, only 58% actually do so. As a result, 1 in 3 midwives feel under-appreciated despite putting new life […]
The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Rothco. The highly original advert features a fictional intergalactic travel agency, Tourism Cyhaccm – a tongue-in-cheek nod to the use of Irish locations in the latest Star Wars blockbuster. The 60” spot plays […]
Radio City is the pioneer of FM in India. For the longest time they have observed and experienced the nuances of the city. Undoubtedly, Radio City and their listeners both have been living and experiencing the city in the truest form. To capture this passion, in 2016, Scarecrow Communication crafted the positioning “Rag rag mein […]
Accenture has entered into an agreement to acquire Rothco, a full-service creative agency. Located in Dublin, Rothco will boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe. The acquisition is subject to regulatory approval by the relevant authorities and other customary closing conditions. Financial terms of the transaction were not […]
Limited Space, the shopping centre media specialist, has unveiled a brand new, media-first advertising format in Bullring, Birmingham that sees PUIG’s Paco Rabanne brand run on the largest advertising installation ever seen in a UK shopping centre. The campaign leads with the giant vinyl installation that measures an impressive 274m2 and is applied directly to […]
 Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organisation, CARE, Centre for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer. […]
What makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, ‘Cloud Catcher’ which it teamed up with BBH Shanghai, A New Life Films and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as […]