This weekend, Switch Guarantee Guy returns to continue his quest to ensure that all consumers – particularly those who are less financially confident – are aware of the benefits and simplicity of switching bank accounts. Building on a string of successful campaigns that have seen over five million people switch so far, the latest TV […]
On September 21 Domino’s, the UK’s best-loved pizza, has launched the first of a new series of TV spots that continue to cement the brand as “The Official Food of Everything”. In the year since the well-known slogan launched, Domino’s has been the Official Food of Everything from squads and breakups to Valentine’s Day and […]
VCCP has launched a fully integrated campaign this month for the Girl’s Day School Trust (GDST). The GDST is the UK’s leading network of independent girls’ schools, with 23 schools and two academies throughout England and Wales. In their schools, they now educate 19,000 students and employ 3,500 staff. The client brief was to raise […]
Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September. Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere, then further TV spots and online channels, […]
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted […]
The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? On September 20, Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers […]
Of the 6.1 million smokers in England, six in 10 want to quit but most try to quit using willpower alone (or ‘cold turkey’) despite this being the least effective method. The most successful quit attempts use a combination of effective stop smoking support methods. This year Stoptober, Public Health England (PHE) will be encouraging […]
New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]
Wagh Bakri’s new TVC for Spiced Tea, conceptualised by Scarecrow M&C Saatchi, talks about how the addition of seven spices to your fitness routine can help you achieve health goals. The rise of fitness culture in India is inevitable process with people trying to compensate for reduced physical activity in daily life. What started […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]