New Yaris TVC Makes Great Deal Of Sense

New Yaris TVC Makes Great Deal Of Sense

Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback. Created by Draftfcb Johannesburg and shot by Good Cop in one day at the Johannesburg Park Station, the ad turns the spotlight on the Yaris […]

Pepsi Calls Audible: 1D To “Suit Up” In Football Pads

Pepsi Calls Audible: 1D To “Suit Up” In Football Pads

Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring chart-topping pop stars One Direction and NFL Quarterback Drew Brees.  The new creative offers a twist-ending featuring the One Direction band members getting a taste for football. The spot begins airing tonight on FOX. The ad centers around a friendly showdown for […]

MEC and CIC reveal 2013 consumption trends in China

  MEC and CIC released today their “Consumption Trends China 2013” Report. New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in scope, affecting […]

Vodacom Summer Blitz ‘Nice’ ‘Twice’

‘If it’s nice, then you get it twice’ is Vodacom’s mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment. While remaining true to the company’s over-arching promise of ‘Power […]

FIRST PINTEREST BANNER: STARRING RENAULT TWIZY

FIRST PINTEREST BANNER: STARRING RENAULT TWIZY

Just when it seemed like social networks could no longer surprise users, Pinterest turned up. Different and addictive, this social network has experienced a remarkable growth, in response to all users who needed a place in which to share, actively, the images and pictures they find in the blogs and web pages they follow every […]

JWT Beijing launches Windows 8 Campaign across Asia

JWT Beijing launches Windows 8 Campaign across Asia

  Microsoft has launched a major Asian campaign for Windows 8, created by JWT Beijing, which positions the flagship operating system as a tool of self-expression by leveraging music and visuals that connect with the culture of the region’s markets. The Asian ads are part of a global campaign that was a combined effort of JWT […]

Forest Essentials presents modern day Apsaras

Forest Essentials latest TVC embodies its philosophy of combining ancient ayurvedic traditions with modern luxury. Created by Wieden+Kennedy Delhi, and directed by Paul Minor, the film enchants the viewers with beautiful apsaras – mythological celestial beings – in a magical Forest Essentials factory. The audience follows the apsaras through the forest where they collect, sort, […]

Lee & Ogilvy Shanghai launch “Free Your Night Side”

Lee & Ogilvy Shanghai launch “Free Your Night Side”

Denim brand Lee and Ogilvy & Mather Shanghai announced today the launch of a new 360 Degree campaign, “Free Your Night Side,” which celebrates the freedom to express oneself at night when wearing Lee’s Night Skins jeans. Produced by a 360 team in Shanghai from O&M Advertising, OgilvyOne, Ogilvy Public Relations and Neo@Ogilvy, the integrated […]

JWT announces co-venture with Mutato, a new content & social engagement company

JWT Brazil Chairman Stefano Zunino announced today the launch of a new co-venture with branded content and social engagement company Mutato. This co-venture between the two agencies bolsters JWT’s digital portfolio alongside CASA and i-Cherry. According to Zunino, the idea of investing in a new business model had been discussed since last year, sparked by […]