Albert Einstein once said that “the human spirit must prevail over technology” – a prophetic warning to keep front of mind as tech continues to embed itself almost seamlessly into our everyday, and every minute, existence. In the case of brands in 2015, everything was riding on the Christmas spirit prevailing over technology. Last year […]
The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]
BetStars has named Crispin Porter + Bogusky (CP+B) as its lead strategy and creative agency following the sportbook’s launch. BetStars is the first dedicated sportsbook offering from Amaya Inc., the parent company of PokerStars. The win followed a three-way pitch, with DDB in Sweden understood to be among the agencies that pitched. CP+B declined to […]
BBDO Worldwide, a division of Omnicom Group Inc. announced that it has acquired a majority stake in Wednesday Agency Group, a leading creative agency focused on fashion and luxury lifestyle brands. Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for some of the world’s best recognized brands in […]
In a significant move by the Victorian State Government, Public Transport Victoria now delivers all-night public transport on weekends in Melbourne. GPY&R Melbourne has created a campaign to launch the Night Network, showcasing how public transport can ‘Open Up Your Night’ and cementing Melbourne as the late-night capital of Australia. The Night Network launched on […]
The City of New York, in partnership with technology consortium CityBridge, has announced ambitious plans to replace 7,500 existing payphones with wi-fi hotspots around the city, providing locals and tourists with free, superfast connectivity. The LinkNYC project emerged from a call for proposals made by Mayor Bill de Blasio’s administration in 2014, looking for ways […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/snsdyvideodownload.mp4[/KGVID] For some, driving has lost its romance, stopped being fun, and has often become boring routine, spoilt by traffic congestion. BMW makes driving fun again by reminding people what true driving pleasure feels like: dynamic, responsive and exciting. A real-life Snake Game (just like the classic arcade game, enjoyed by Millions of […]
Booking.com reveals ‘Best 2016 Ever‘ a campaign that encourages people to turn their most likely doomed New Year’s resolutions into awesome reservations. Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best […]
Specsavers in-house creative team has kick-started 2016 with a new high profile TV-led campaign featuring the inimitable actor and comedian John Cleese. Reprising his iconic role as the irascible Basil Fawlty, the TV commercial sees John Cleese recreate one of Fawlty Towers’ most famous scenes. The comic legend gets into an argument with his car’s […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/McDonalds_JourneyToChristmas_PART2_90secCut20-360p_MPEG_4.mp4[/KGVID] Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique […]