Mobile ad spend is set to surge 35 per cent compared to 12 months earlier and surpass desktop media investment to hit £4.58bn in 2016, and account for 27 per cent of total UK media budgets, according to eMarketer. The research firm on March 10 released the numbers which show that the wider ‘digital’ category […]
Kerry Foods and Saatchi & Saatchi London have launched an online film featuring the Snackarchist, hero of the latest Mattessons advertising campaign, who recently lived up to his reputation by storming the stage at a Lethal Bizzle performance. The character, a geek who flouts the rules, worked his way backstage at the performance at Hertfordshire […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Uniqlo-311-Oxford-Street.mov[/KGVID] UNIQLO unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. Fast Retailing’s Creative President, John Jay, said, “London is a […]
Greenpeace is highlighting the destructive impact that fishing trawlers have on the Arctic Ocean with a film entitled ‘The Little Explorer.’ The campaign, part of Save the Arctic initiative, is calling on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the ecosystem. The 90-second ad by […]
The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity. The campaign, branded ‘Take The Lead,’ includes a poignant two […]
The Football League has launched the #BreaktheRoutine campaign in an attempt to help boost attendances at midweek fixtures. The campaign is aimed at football fans that support or enjoy watching one of the 72 clubs competing across the three divisions of The Football League. The increasing prominence of midweek fixtures has hurt attendances in English football with […]
HSBC Premier, and Saatchi & Saatchi London launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young […]
Iceland is a country where women occupy many of the top jobs, and grow up with the thinking that age and weather are just a state of mind. So it was with this in mind that Iceland’s largest consumer brand, the clothing company 66°NORTH hired an 81-year-old grandmother with no past modelling experience as its […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]