Burberry makes customers the star of their own fashion campaign

Burberry makes customers the star of their own fashion campaign

Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad (above), thanks to a partnership with Google. The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, […]

McDonald’s UK launches fun new festive campaign with a twist

McDonald’s UK launches fun new festive campaign with a twist

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/McDonaldsFestive_The-Journey-to-Christmas_MPEG_4.mp4[/KGVID] McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other […]

Ogilvy & Mather and Philips Launch ‘Breathless Choir’ Campaign Featuring Gareth Malone

Ogilvy & Mather and Philips Launch ‘Breathless Choir’ Campaign Featuring Gareth Malone

Ogilvy & Mather London has created a new campaign for Royal Philips as part of a wider drive to change public perception of the brand. The latest activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organisation that improves lives through meaningful innovations. Launching […]

Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Motorola teamed up with actor-turned-startup investor Ashton Kutcher in this new commercial that aims to illustrate people’s dependency on their smartphones. Participants were invited to sit alone in a square cubicle facing a large mirror, with their hands placed on a transparent tabletop. Their mobile phone was left on the table, placed between their hands, […]