[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/30sec_ONLINE-MASTER_noclock_221015.mp4[/KGVID] Bank of Scotland is releasing a new campaign showing how its new Business Current Account can help simplify the busy lives of small business owners. The campaign, created by RKCR/Y&R, features an online film, titled ‘The Man Who Tried To Do Everything’, which is a humorous take on what happens when a […]
The National College for Teaching & Leadership (NCTL), an Executive Agency of the Department for Education, launched an integrated campaign, by FCB Inferno, to raise the status of the teaching profession and attract high-quality graduates. This is the second phase of the successful ‘Your Future, Their Future’ campaign, also developed by FCB Inferno, which launched […]
Creative agency, MATTA, have been appointed by Movember UK to help support 2015’s Movember campaign as it continues to raise money and awareness for men’s health issues. MATTA will drive support of the campaign goals and strategy, as well as implement advertising, digital and social campaigns in the UK and Europe. This year will also […]
TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths football with fun and popular campaigns created by Mercado McCann. In its latest TV Spot we see a group of friends of a neighborhood football club telling a joke about one of them. They […]
The Movember Foundation has launched a humorous campaign to generate excitement for its upcoming annual moustache challenge, which aims to raise awareness around men’s health issues. Created by Sid Lee’s LA office, the three tongue-in-cheek videos show the incredible feats that can be accomplished with the growth of a moustache. In Comedic Geniuses (above), a […]
In a new campaign created by Havas Worldwide London, Durex challenges the myth of social stigma around condom use, revealing a fundamental misunderstanding between the sexes. The wider campaign corrects misconceptions around STIs and unplanned pregnancy, combating the belief that they don’t happen to ordinary people. In the leading ‘When it’s on it’s on’ film […]
Research released by specialist marcoms M&A firm Results International has shown that the number of global marcoms deals completed in Q3 2015 rose by 7% from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third (36%) […]
MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]
Yahoo has signed an agreement with Google as the new provider of Yahoo’s search ads, after ending its exclusive deal with Microsoft’s Bing in April. The deal, which covers both Yahoo’s own properties and certain affiliate sites, will see ads served through Google’s AdSense for Search. Yahoo will receive an undisclosed percentage of the resulting […]
Bicester Village, the designer outlet shopping centre, is launching a humourous new online campaign sending up impossibly perfect menswear advertising and style films. The comical online film, created by Just So, features an immaculately groomed individual who describes himself as “a sculptor, a filmmaker and more”. We meet him in his “enormous studio” as he […]