Yet again, the latest commercial by MTS India, is a prequel and not so subtle assertion that digital natives will require internet data in a revolutionary way. Creativeland Asia has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi. Last year, the charismatic ‘MTS Internet Baby’ drew a whopping 30 million eyeballs on YouTube […]
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants‘ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]
In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]
Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]
Hotly-tipped Cannes Lions contender ‘MTS Internet Baby’ has become India’s most viewed online ad of all time. The Indian market spot for Russian telecoms giant MTS Telecom has been viewed on YouTube over 22 million times in 206 countries with its fresh take on the new generation of ‘digital natives’. To a soundtrack of Diana […]
To promote its upcoming game Watch Dogs, video game developer Ubisoft decided to play a little prank on some unsuspecting customers. In its ‘Amazing Street Hack’ prank, several customers were given a mysterious smartphone app that allowed them to ‘hack’ their environment. They could switch street lights on and off, open car doors, and dispense […]
It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]
Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]