U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]
A perfect memory is captured in a photo book in a new TV campaign created for iFolor by agency Walker Zurich. Directed by Nigel Cole (Calendar Girls, Saving Grace), the spot uses flashbacks to tell the story of an elderly woman visiting her dementia-suffering husband in a nursing home. They dance among the autumn leaves […]
The Post Office reveals the return of Simon Bird in its new Christmas campaign ‘Christmas. Sorted’ with a new TVC due on air 5 December, launching in prime time across all major stations. Directed by Agustin Alberdi of Stink and created by DLKW Lowe, the 30 second TVC is supported by 40 and 20 second […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/MandS_Xmas_Food_2015_Glitz_20s_11-06_14h55-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas […]
[KGVID]https://marcommnews.com/wp-content/uploads/2015/11/151123_BOURSIN_70_UK_converted.mp4[/KGVID] Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision […]
DDB Canada Toronto has launched a new CIL campaign that shows Canadians they can achieve premium décor results at an affordable price. With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price. To leverage the small, in a small budget, the agency created a […]
Paddy Power has released a cheeky online ad – deemed “too fruity” for TV – to promote its new smartphone app, which features a series of men (and women) who appear to be pleasuring themselves in public view. The 30-second video, created by Lucky Generals, shows characters who are smiling while looking off into the […]
Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad (above), thanks to a partnership with Google. The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, […]
HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP. Created by BBDO New York, HP’s creative agency partner, the work introduces […]
180 Amsterdam recently approached Wake The Town’s new Amsterdam branch to research and select the perfect track for their new PS4 commercial, The Wonderful Life of a PS4 Player. Directed by Blink Productions’ Bjoern Ruehmann and choreographed by Supple Nam, the spot features a PS4 gamer living out the many features of the PS4 as […]