To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]
In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]
Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]
Hotly-tipped Cannes Lions contender ‘MTS Internet Baby’ has become India’s most viewed online ad of all time. The Indian market spot for Russian telecoms giant MTS Telecom has been viewed on YouTube over 22 million times in 206 countries with its fresh take on the new generation of ‘digital natives’. To a soundtrack of Diana […]
To promote its upcoming game Watch Dogs, video game developer Ubisoft decided to play a little prank on some unsuspecting customers. In its ‘Amazing Street Hack’ prank, several customers were given a mysterious smartphone app that allowed them to ‘hack’ their environment. They could switch street lights on and off, open car doors, and dispense […]
It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]
Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]
Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]
Partners Andrews Aldridge has boosted its team with three new hires and two promotions as part of a creative team restructure spearheaded by creative director Paul Snoxell. The new structure sees the introduction of three roles at the agency: deputy creative director, head of design and head of digital display, taking the total creative department […]
Live & Breathe has been appointed to handle a Spring advertising brief for creative kitchenware brand, Lakeland. The agency picked up the work following a competitive pitch. Live & Breathe will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand. Creative will focus on Lakeland’s […]