Blippar hires Omaid Hiwaizi as part of expansion plans

Blippar hires Omaid Hiwaizi as part of expansion plans

Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first President of Global Marketing. Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK and USA, […]

The 17th FAB Awards

The 17th FAB Awards

The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]

Live & Breathe promotes James Hoxley to ECD

Live & Breathe promotes James Hoxley to ECD

Live & Breathe has promoted James Hoxley to the role of executive creative director following a restructure of the top tier creative team across its London and Leeds offices. The move forms part of the agency’s ongoing strategy to provide a more integrated offering and deliver best-in-class creative solutions for its clients. The move follows […]

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach. Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial. Titled ‘Swedish Air’, it was made to promote […]