Volkswagen takes advantage of YouTube’s own technology in this video project by Almap BBDO, designed to highlight the car’s “side assist” feature for sensing objects in your blind spot. In the web film, a man invites you to see how good it would be if the future was predictable, by placing your mouse on YouTube’s […]
The leading commercial model agency, MOT Models, confirms that the UK digital advertising market is in exceptionally strong health. An analysis of all of the model bookings invoiced in the first quarter of 2013 shows that digital usage of model imagery now accounts for 59 per cent of all of the agency’s bookings. Digital usage […]
The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]
Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile The company is holding two separate media pitches. A series of regional pitches for the Sony Electronics account are taking place alongside a […]
A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]
Procter & Gamble has moved its global Gillette advertising account into WPP’s Grey, ending a relationship with BBDO of nearly five decades. Grey triumphed against Omnicom’s BBDO and the other finalist, Publicis Groupe’s Saatchi & Saatchi, ending the shaving brand’s 47-year relationship with BBDO. The review kicked off in September 2012 and initially covered the […]
Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas Worldwide London. The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed […]
GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority. GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved […]
Work Club has won Adidas UK’s social media business following a competitive pitch. The Agency will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games.It racked up a 25% growth in its Twitter followers on the back of the success […]
Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]