Heath & Heather, the UK’s leading maker of herbal teas and infusions, and part of the Typhoo Tea Limited portfolio, announced that it has appointed HeyHuman as its lead creative agency following a competitive pitch. HeyHuman has developed an overarching brand idea that will inform content creation, experiential activity, OOH and social media initiatives. The […]
Creativeland Asia, one of India’s largest and most sought after independent agency, announced the appointment of Souvik Datta as Executive Creative Director. Based in Delhi, Souvik will spearhead the Creative leadership for Delhi-NCR. On the recent appointment, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “We have been looking for good creative leadership in Delhi-NCR […]
MEC announced that Amanda Richman has been named CEO USA. Once the merger between MEC and Maxus is complete, Richman will take charge of the new agency. In making the announcement, Tim Castree, global CEO, said, “Amanda is a fantastic choice to be our US leader; her 20+ years of experience spans digital, investment, innovation […]
BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at the charity’s annual conference. It aims to raise awareness of loneliness among older people in the UK […]
Following a strong period of growth across the UK and European market, global digital marketing technology and services leader, IgnitionOne, has appointed Seamus Whittingham as new Senior Vice President and Managing Director of European Sales. In this new role, Whittingham will be responsible for the development and execution of IgnitionOne’s European growth plan. He will […]
Eurosport Digital, the direct to consumer business within Eurosport – one of Europe’s leading sport destination, which is owned and operated by Discovery Communications – has appointed MullenLowe London as a full service European agency partner following a competitive pitch. The appointment includes Media, Creative and CRM. This is the first time Eurosport Digital have […]
Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch of Saatchi & Saatchi pro. Formerly Saatchi Masius, the new agency brings technology and creative thinking together with a people, not business, focused approach to B2B. The rebranded Saatchi & Saatchi pro will work with clients across all sectors to provide solutions […]
Creative content business, seventy7, is preparing to light up the direct selling industry as they celebrate winning a 3-year contract to provide content and deliver a new e-commerce shop for premium candle and home accessories brand, PartyLite. The deal is significant for seventy7 as it’s the first to incorporate their entire range of services. This […]
Wooga, a mobile game developer based in Berlin, has appointed HeyHuman to deliver a fresh proposition for the brands as well as social media initiatives for two of its games. The appointment follows a four-way competitive pitch and the work marks a significant shift in Wooga’s strategy away from search and outbound marketing. HeyHuman will […]
Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]