Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]
Absurd, the Manchester-headquartered agency, has further strengthened its management team with the appointment of Mark Carrington as Program Director. Mark will lead the agency’s operations across its global client base. The appointment follows a string of client wins and several new hires since its launch in May last year. The agency has seen rapid growth, […]
WING, the multi award-winning creative content studio that produces film content for brands including McLaren, Coca-Cola and HUGO BOSS, launches WingMan24, a service that guarantees budgeted creative or bespoke high-quality film and stills within 24 hours of receiving a brief. WingMan24 responds to the growing demand for well-produced film content produced at speed among brands […]
Healthcare technology solutions provider Distec has appointed specialist technology PR agency Context to deliver a comprehensive public relations campaign, focusing on driving awareness of their offerings across the healthcare technology and business markets. Distec works with industry-leading global vendors to provide cutting-edge hardware and software solutions to customers, and have recently announced an exclusive partnership […]
Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]
New York brand design agency Vault49 has appointed Sam Wilkes as Associate Creative Director. Wilkes is leaving behind her previous role at LOVE Creative in Manchester, UK, to cross the Atlantic for the opportunity. Her extensive experience in packaging design will help drive that part of Vault49’s business, which already includes clients such as Diageo. […]
Creative Mentor Network (CMN) has appointed Russ Lidstone, Group CEO of The Creative Engagement Group and former CEO of Havas London, to the position of Chair. Lidstone will perform the non-exec role in addition to his Group CEO role at The Creative Engagement Group. Lidstone takes up the newly created position as the charity seeks […]
Princes, the Liverpool based food and drink group, has appointed branding agency BrandOpus as its creative agency partner. Princes is one of Europe’s fastest growing food and drink groups, specialising in the sourcing and manufacturing of canned goods, soft drinks and oils. Established in 1880, it has been bringing everyday favourites to Britain’s families for […]
Wunderman, the leading global digital agency and a WPP company, announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who was recently named CEO of WPP. As Global CEO, Edwards will oversee 9,200 people across 200 offices in 70 markets and build on Wunderman’s strengths as a leading digital […]
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge are officially merging to create BETC Étoile Rouge, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group. Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) […]