Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]
Creative startup Ad-Lib Digital has made three strategic hires to manage its phenomenal growth since launch in September 2017, bringing the ad-tech company to nearly 40 staff within a year. Harry Melsom, previously a Creative Business Partner at Google ZOO joins as Product Manager; Janne Smith previously at Google DoubleClick and Lasma Ilzina who joins […]
The Moment, a division of The Creative Engagement Group, announces the appointment of Andrea Kinsman to the new role of Head of Digital Delivery, as part of continued expansion of its digital team. Andrea brings over 15 years’ experience managing and overseeing complex digital development programmes, with a strong focus on digital learning. She will […]
Established in 1953, Shyam Steel Industries Ltd. – an INR 15 billion worth company is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. The company’s recent advertising campaigns features their brand Ambassador – Virat Kohli and focuses on its core property that of ‘strength and flexibility’. The company’s […]
Toronto-based brand consultancy and creative boutique LP/AD, announces that it has won the business of biotechnology and consumer products company Folium Labs Inc. The Canadian nutraceutical company has appointed LP/AD to develop the launch of its new cannabis wellness supplement brand, Livli. The partnership will see LP/AD work with mother company Folium Labs Inc. to […]
The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012, CULT has seen exceptional growth, attracting brands such as Barbour, Agent Provocateur, Farfetch, Royal Salute, Sally Hansen and Marc […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
Launch specialist agency Five by Five has announced the entire panel for the UK chapter of its Launch Marketing Council. The official line-up of experienced marketers, investors and founders will hold its first roundtable on 12th September at London’s Devonshire Club, discussing launch marketing with the aim of promoting and establishing it as a discipline […]
IMA, the world’s first ever full-service influencer marketing agency, is proud to welcome Cedric Brunings as its new Head of Global Partnerships. Brunings will focus on developing global business partnerships, supporting the strategic growth of IMA and helping clients to achieve their business objectives. His role will encompass manifesting strategic commercial opportunities whilst simultaneously driving […]
The brand partnership and sampling division of multi-service marketing agency Edit has rebranded as Relish – becoming a standalone agency within the St Ives Group. The agency, which will remain based within Edit’s Bath head office, also announced it has won exclusive contracts to sample products through online orders for fashion retailer NBrown – the […]