Addition, an AI technology platform built on the same model that powers Chat GPT, has released a new AI application: the Super Bowl Ad generator. “We fed the top rated spots from the last 10 years into the AI to teach it how to come up with Super Bowl ads. Now it can generate them […]
Weber Shandwick, the global strategic communications and consulting firm, today announced it has appointed two leaders in key roles in its UK corporate team. Laura Tapper, previously B2B lead, has been promoted to the role of Managing Director, Corporate Enterprise. Steph Bailey, a proven communications strategist with a background in corporate communication joins as EVP, […]
Brand New Galaxy enters 2023 with a new structure and branding Back in 2022, Brand New Galaxy took steps to simplify its structure and consolidate its entities around two key competence pillars, e-commerce and digital. In 2023, BNG brand unification continues as Pathfinder 23, an end-to-end e-commerce solutions agency and Spacecamp, holistic digital agency, while staying […]
Manchester-based product and service company Code Computerlove has delivered EssenceMediacom’s global platform as part of the new media agency’s official brand launch. Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic […]
Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process. As a result of the selection, the opportunity will be open […]
Integrated entertainment practice designed to see clients capitalise on the $2.3 trillion* global Entertainment and Media market Today DENTSU CREATIVE announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content. Established to help brands act as revenue-generating Entertainment companies in their own […]
Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB. ‘The Uncreative Agency’ is […]
adam&eveDDB has named Nikki Cramphorn and Sally Pritchett as Joint Heads of Integrated Production. The pair will be responsible for leading the agency’s production department across all creative mediums. Both Nikki and Sally have held senior roles in adam&eveDDB’s production department for over five years, boasting multiple award-winning campaigns between them. Sally, a longstanding freelance […]
VMLY&R has announced the promotion of Tom Moore to the newly created position of Head of Commerce UK. This new role is the UK agency’s next step in its connected brands agenda –helping clients accelerate growth through brand experience and customer experience with commerce at the heart. Working across the full agency client portfolio, Tom’s […]
Global socially-led creative agency We Are Social has appointed Dan Keefe as head of We Are Social Studios in London. Leading a team of six, Keefe will focus on championing creative excellence and pushing filmmaking boundaries in social-first production at We Are Social Studios. In 2022, its most successful year to date, the division produced […]