Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
IBM has released a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers. Trend App has been designed to uncover consumer preferences behind the most talked about gifts this Christmas, forecasting what’s hot and what’s not. The product distills the sentiment of tens of millions of online […]
