LEVI’S® 501® Day celebrated the anniversary of the original blue jean – which came to be 145 years ago, on May 20th, 1873. For 2018’s 501 Day, Levi’s celebrated the stories of people who make the 501 their own, showing that we are all collaborators with the brand. The month of May has been a social celebration […]
 launches From Dust to Gold, an original marketing campaign designed to embrace the demolition of its storied past, to celebrate the collection of new venues opening and to build anticipation for the progress unfolding every day. The multifaceted campaign presents the Palms’ vision of ushering in a new era of Las Vegas by destroying […]
A record-breaking 2,290 participants have entered Future Lions 2018, AKQA’s global undergraduate competition. Students from 386 schools across 55 countries, including for the first time, South Africa, Sri Lanka and Malaysia, have submitted pioneering ideas to connect audiences to a brand in a way not possible three years ago. Future Lions 2018 partners include Snap […]
AKQA has promoted Roman Ptakowski to General Manager, and Sallie Baskervill to Director of Client Services. Roman and Sallie will lead the Atlanta studio, its partnerships and client collaborations. Prior to Roman’s appointment as General Manager, he served as Director of Client Services in Atlanta, overseeing assignments for Delta Air Lines, Universal Parks and Resorts, […]
Future Lions 2018, AKQA’s global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries. Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing […]
Global brand experience agency Huge announced the appointment of Wayne Deakin as Executive Creative Director to head up its London and European offering. At Huge, Deakin will work alongside Managing Director Mark Manning across the full client base and will be responsible for delivering the creative vision for the agency in the region. Mark Manning, […]
Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual Reality. Her influential work is recognised worldwide for its pioneering approach that […]
AKQA has promoted Aivory Gaw to Business Development Director for AKQA London. Aivory has been with AKQA since 2013 as a Client Services Lead, and previously as Associate Planning Director. As the youngest member of London’s leadership team, Aivory will be responsible for driving growth across AKQA’s London studio, and reports to Managing Director, Sam Kelly. Before […]
evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]
World leaders in business and politics recently gathered in Davos, Switzerland for the World Economic Forum. One of the annual attendees is MiSK Global Forum, an ongoing platform, set up to educate youth, and prepare them for the future. The World Economic Forum predicted that 65% of kids in school today will have jobs in […]