A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car’s power […]
 In the wake of the success of its last animated short film “The doll that chose to driveâ€, which has been watched more than 30 million times around the world, in 35 countries, Audi commissioned Proximity Barcelona again for its Christmas campaign. In 2017, the campaign revolves around a short film comprising a combination […]
Audi UK has launched a social media campaign, which captures the imagination and excitement of children towards the future of automotive technology. Working with socially-led creative agency We Are Social, the campaign sees six children interacting with an Audi Q7, an SUV laden with the latest technologies, discussing what they believe the cars of […]
Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes the new Audi g-tron model – a gas-powered hybrid fuelled by wind energy. By reimagining the natural force with childlike wonder, Audi encourages us to consider the possibilities of alternative drive […]
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale […]
Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]
Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK, following a formal account review. The award-winning agency will be tasked with bringing the Audi ‘Vorsprung durch Technik’ philosophy to life to the ever-expanding social community. Its role will see social media taking a deeper integrated role […]
http://www.youtube.com/watch?v=lInd8GimJJc A new advert for the Audi RS 6 Avant sees the car involved in a paintball battle dubbed ‘The Duel – Man vs Machine’. The video, produced by viral marketing specialists Rubber Republic, sees racing driver and James Bond stuntman Ben Collins – who also served as The Stig on Top Gear until 2010 […]
http://www.youtube.com/watch?v=4LE_IocFnL0 Early this year, Volkswagen revealed their ultra-limited edition hybrid XL1 car and promised to showcase the final model at the Geneva Motor Show. The Volkswagen XL1 is one of the the most futuristic, fuel-efficient vehicles on the planet. With such a reputable name, it is only fitting to have an equally impressive repair manual to […]
http://www.youtube.com/watch?v=Ljx5U76wSEE Michelin, with the help of TBWA\Paris, releases an insider documentary about the intense countdown to victory at Le Mans 2013 through the eyes of Audi’s and Michelin’s teams. The Michelin Man’s brand get you inside the action through the production of a 15 minutes short-film, culminating piece of its recent content communication strategy. Three […]