Following a competitive pitch, Prophecy Unlimited, the CRM & Acquisition specialist agency in the Unlimited Group, has been awarded a multi-million pound, 5-year contract for BMW Group. The contract covers the continued support of the BMW Group retailer websites, for BMW UK, MINI UK, Motorrad UK and Rolls Royce brands globally, ensuring a consistent brand […]
Abarth, the FCA Group-owned car brand, has appointed krow to work on its UK advertising. The account moves to krow, which handles Fiat’s UK creative account. krow’s brief covers Abarth’s UK advertising across channels including TV, press, radio and OOH, and the first work from the agency is a radio campaign that is expected to […]
Archant Dialogue is proud to announce the relaunch of the Bentley Magazine for Bentley Motors. The quarterly publication has a fresh new design that celebrates the Bentley marque and inspires customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed music exclusively for Bentley’s Bentayga Hybrid. […]
The production company 76 Ltd has signed up the renowned automotive director Nigel Simpkiss, who spent 12 years working on the BBC’s Top Gear, to its roster. Simpkiss is well known for his perilous action sequences filled with breath-taking stunts such as Top Gear’s “Death Road Bolivia” film, and for films that feature demanding terrain […]
http://www.youtube.com/watch?v=yNDElG2fJnE Last week saw the launch of Volkswagen’s new TVC spot for their Automatic Distance Control technology, which promises to bring a tear to eyes across the nation. ADC is a function which ensures your car is always kept at a safe distance from the vehicle in front and is available across Volkswagen’s range. Running […]
http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]
Mini UK has launched the national push in its global brand campaign, “not normal”, which will feature images of Mini-inspired creations drawn from social media for the first time. Iris Worldwide created the campaign, which is Mini’s first brand campaign since 2008’s “ban boredom”, with media planning and buying by Vizeum. The activity stars with […]
Hot off the back of directing the massively successful O2 ‘Be More Dog’ Keith Schofield is back with yet another brilliantly bit of oddball fun. In it, we drive through what at first appears to be an average bit of suburbia, however in this Wisteria Lane, everything has been souped-up to mass effect, ‘driving’ home […]
How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track […]
Peugeot has engaged OMD UK to carry out a print campaign that will see nail wraps tipped on to print display pages to launch the new Peugeot 208 XY. Available in four distinctive colours, including Purple Night, OMD UK has partnered with HND Ltd to develop ‘XY Purple Night’ coloured nail wraps, which will be […]