Raising awareness of the charity Hands On London’s 8th annual coat collection, Wrap Up London, global brand experience agency Sense extends its award-winning ‘Wrapping Up’ campaign across the UK this week – dressing famous statues throughout London, Birmingham and Manchester in the iconic red coats across for 2018. The initiative reduces cold-related winter deaths by encouraging people to […]
Durex, the world’s number one condom brand, launched a new partnership with AIDS organisation, (RED), with a disruptive new earned media campaign asking people to ‘Give A F**k’ ahead of World AIDS Day 2018. Marking the start of a three-year partnership with (RED), Durex will deliver a minimum of $5 million to support the critical […]
Movember 2018 kicks off in November with an ambitious, targeted and intelligent digital marketing campaign. The campaign for the Movember Foundation’s annual fundraising month has been devised by purpose-driven digital agency Blue State Digital and will run across the UK, the US, Canada and Australia. The majority of activity for ‘Movember’ launches with Movember season […]
The Home Office launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal abuse […]
In Spain, nearly 30% of drivers have felt fear or anxiety while driving. For 7% of drivers, the fear is so intense that they are incapable of sitting behind the wheel. This uncontrollable fear is called amaxophobia. Halloween has always been a moment to talk about fears. That’s why ŠKODA chose this moment to raise awareness […]
Humanity & Inclusion (HI), in partnership with Herezie Group, have launched an awareness campaign on access to school for children with disabilities, with the participation of its global ambassador, Neymar Jr. The goal of HI’s latest Teacher Kids campaign supported by Neymar Jr. is to shed light on the talents of every child with disabilities and what […]
The International Committee of the Red Cross (ICRC), and independent creative agency, Don’t Panic have created an interactive virtual reality experience that brings the audience into the home of a war-torn family. Too often, when we think of conflict, we immediately think of refugees and scenes of devastation, but rarely do we think of […]
Shock Absorber, the UK’s number one sports bra brand, has launched a new digital-first campaign to grab attention, educate and encourage women to look after their breasts whilst exercising. Running for eight weeks from October 24, the campaign leads with a high-energy 60 second video that will appear on Facebook, humorously detailing the effect […]
Children’s charity Ronald McDonald House Charities (RMHC), which provides free ‘home away from home’ accommodation at specialist children’s hospitals across the world, announced its latest UK campaign – Hold Them Close. Created and delivered by social and creative agency eight&four the campaign consists of a series of three original videos that follow the stories […]
Guns or Knives have just launched a charity campaign with a difference. YouTube sneaker vlogger Seth Fowler reviews a shoe with an incredibly durable design, one that helps Concern Worldwide workers reach the world’s poorest people. The 60-second ad, devised by winning-Young Lions Creative Team Eric Gasparro and Kieran O’Driscoll, opens on Seth Fowler reviewing […]