According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in São Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not […]
A recent UN report states that the most dangerous place for women is their own home. This is the insight used for a chilling awareness campaign titled ‘You Are Not Alone’ from Brazil, which aims to highlight domestic violence by telling stories of distress from the perspective of the only eyewitness: an object inside that house. The objects chosen […]
Global animal rights charity Four Paws, has appointed Blue State Digital to create a campaign to improve animal welfare across the UK, following a five-way pitch. The digital campaign, called ‘Make Food Kinder,’ aims to empower consumers with information about what their local authority is doing to establish or improve animal welfare practices. The message […]
YouTube live streaming phenomenon College Music has launched, ‘LoFi Beats Suicide’ in response to the concerning rise in mental health issues for students, as well as a notable trend of viewers seeking support on their channel. The new initiative is using their YouTube Live channel to land a powerful message about suicide prevention and the […]
The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick. M∙A∙C announced in 1994 that every cent of the selling price of M∙A∙C VIVA GLAM Lipstick would be donated to the M∙A∙C AIDS Fund, which will be renamed the M∙A∙C VIVA […]
Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]
AMV BBDO’s new campaign for the Stroke Association raises awareness of the devastating impacts of having a stroke, and the challenges faced by survivors of all ages as they rebuild their lives. In the UK a stroke strikes every five minutes, making it the leading cause of disability in the country. It doesn’t just happen […]
At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It […]
The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign. Negotiated by Omnicom Media Group’s PHD Manchester and 4Sales in Manchester, the TV-led campaign will launch ahead of the charity’s Stroke Awareness Month in May to increase awareness […]