Ogilvy UK has been appointed by Rolls-Royce plc, one of the world’s leading industrial technology companies, to handle its advertising, social media and content needs going forward. Rolls-Royce plc has chosen Ogilvy’s specialist B2B practice, as part of its commitment to driving innovation and a digital-first strategy across the business. The scope covers Rolls-Royce plc’s creative content requirements across all […]
Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]
gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network, has promoted two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of its brands with […]
Silver, a leading B2B full-service agency, has appointed Alison Masters as its new Chief Executive Officer starting immediately. Silver founder and current CEO, Graham Dodridge, will assume the role of Chairman. Alison joins Silver from 1Spatial, a software solutions provider and leader in managing geospatial data, where she was Chief Marketing and Partner Officer since […]
Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]
Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]
Southeast Asia-based aCommerce, a startup that helps brands get into e-commerce and digital media in the fast-growing region, has pulled in $65 million in new funding led by Emerald Media, an Asian firm backed by global investor KKR. The Series B deal takes Bangkok-based aCommerce to $94 million raised to date. Existing backers Blue Sky, […]
Stein IAS has seen-off strong competition from its consumer counterparts, to be crowned ‘Large Creative Agency of the Year’ at the 2017 MPA Awards, which honours excellence in Manchester’s creative, digital and media industries. Reuben Webb, Chief Creative Officer at Stein IAS, commented: “B2B has a reputation for safe, uninspiring work. But the reality is, […]
Johannesburg-based Demographica becomes the first agency from the African continent to join Stein IAS’ global B2B marketing network, which has operations in Europe, Asia and North America. Under the agreement, Demographica will work in tandem with Stein IAS’ global account handling teams to deploy campaigns from local offices in South Africa, Kenya, Ghana and Nigeria. […]
Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch of Saatchi & Saatchi pro. Formerly Saatchi Masius, the new agency brings technology and creative thinking together with a people, not business, focused approach to B2B. The rebranded Saatchi & Saatchi pro will work with clients across all sectors to provide solutions […]
