New research has shown that brands need to rethink how they market to men: many old-fashioned, views of masculinity are still prevalent, thanks in part to the stereotypes seen in advertising. It also highlighted that the supposedly more progressive millennials and Londoners are among the main culprits when it comes to perpetuating an unrealistic view […]
No.3 Gin, the award-winning London Dry Gin brand owned by Berry Bros. & Rudd, has appointed BBD Perfect Storm to handle its global brand re-positioning and creative communications. BBD Perfect Storm, which won the business after a three-way pitch process, will create a new global brand positioning and brand platform for No.3 Gin which will […]
BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The song will run across social media channels and via BBD Perfect Storm’s annual Christmas card. The song’s lyrics celebrate everything about Britain’s last 45 years within the EU and goes on to lament what could be our […]
Creative agency BBD Perfect Storm has developed a new global brand platform for Etihad Airways, the national airline of the UAE, which is designed to empower guests to make their own choices and to travel on their terms. The inspiration behind the campaign was taken from the late Sheikh Zayed bin Sultan Al Nahyan, the […]
BBD Perfect Storm has appointed award-winning Martin Davey as creative director in its central London office. Davey has a wealth of experience as a creative director across a wide range of brands and has worked in a number of different countries. He will report to Seb Hill, the agency’s executive creative director and co-founder. Most recently, […]
Proximity London has hired award-winning strategist Ben Tan as head of strategy to lead and oversee the agency’s growing strategy department. With over 20 years of industry experience, Tan joins Proximity London from BBD Perfect Storm where he was executive planning director working on accounts including sportswear brand SKINS and Emirates. He joined the agency […]
Law firm Mishcon de Reya has launched a new brand campaign developed with BBD Perfect Storm. ‘The Law of Tomorrow’ is a platform for the big picture thinking exemplified by Mishcon de Reya’s lawyers, who recognise the threats and opportunities their clients face in a disruptive and fast-changing environment. The creative work highlights a […]
Long Tall Sally, the specialist fashion retailer for tall women, has appointed BBD Perfect Storm. The agency, which won the business following a competitive pitch, will work on a new brand positioning for Long Tall Sally as the fashion market for taller women becomes more competitive. Long Tall Sally, which was founded in 1976, has […]
BBD Perfect Storm has been appointed by the Greater London Authority to create a campaign to let Londoners know what is being done to help tackle London’s housing crisis. Using the brand message ‘Building a London for Everyone’ to create an on-going conversation, the campaign focuses on real Londoners and brings their stories to the […]
Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]