Real treatment functions for clothes, quality perfumes and positive impact on society: these are the pillars that underpin the recently launched Comfort campaign worldwide. In the portfolio, the softer fabric products have a formula developed to protect fibers from the fabrics, avoiding damages so that the clothes last four times more. To introduce the concept, […]
Have you ever stopped to think about what graffiti on men’s and women’s bathrooms can reveal about toxic masculinity? This is exactly what the @banheirodehomem (@mensbathroom) project wanted to find out. The study, in association with agency Soko, compared the content of phrases and expressions found on both restrooms. However, it’s important to understand where […]
O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar Brave, a fragrance that has purified sake alcohol and black Ceylan leaf (black tea) in its composition. The Asian elements give the perfume the aura of wisdom and courage of the samurai warriors. And, therefore, […]
Hefty, the Brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in […]
Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]
Wieden+Kennedy São Paulo and Old Spice created the first endless spot of the story: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at here. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television […]
Every Christmas, many people use social media to share their wish-lists and ask for the best gifts for themselves. But specially in a moment with less hope and a lot of complains about the main social issues possible in Brazil, what if everybody get together to desire something that causes a deep reflection in our […]
During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and […]
Algorithms have become so present in people’s lives that they can influence hundreds of our decisions every day without even being noticed. With eyes fixed on smartphones, desktops, TVs, and other screens, people are impacted by mathematical formulas that help to create a strange pattern about movies or shows they watch, products they buy, and […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]