Following the communication concept, “Your World Can Not Stop,” Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear’s parts interact with […]
Our first Creative Inspiration is a memorable photographic exhibition focusing on the true “Moments of Glory†of the Olympic Games RIO 2016, captured by photographer Selene Alexia. The exhibition showcased returning champions and first time victors from around the globe, including the “Angel with Iron Wings†and the fastest man alive. With 100 photographs, featuring athletes […]
With an ongoing political crisis, Brazilians are increasingly concerned about political matters in the country. They keep a close eye on every news story about the Government and are actively discussing the issues on social media. One such issue was the fact that state-owned Correios had imposed a 51% increase in shipping. Something that affects everyone who buys […]
Ulisses Razaboni, who held the position of Art Director at Lew’Lara\TBWA, is now the new Creative Director at MAL\TBWA SP (Media Arts Lab), unit responsible for Apple’s account in Brazil. Since 2014 at Lew’Lara\TBWA, having worked at DM9DDB, AlmapBBDO, DDBNY, and BBDONY, Ulisses has participated in several ad campaigns throughout his career, including “Braille Bricks”, […]
Iris has released three new videos for for their World Cup Campaign. Liverpool and Egypt’s Mo Salah, Manchester City and Brazil’s Gabriel Jesus and the Spanish national squad are featured in these creative football-themed films, which are part of the brand’s “Creativity is the answer†proposition. ‘Paint the Streets – The Gabriel Jesus Mural’ â€At the […]
Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there’s a common saying stating that “Sex with a condom is like eating candy with the wrapper on” – an old perception that harms the STD prevention investment […]
Considered “the most impressive musician in the world” by Miles Davis, Hermeto Pascoal recorded in studio new songs in the style of someone who “was born music”. And inspired in Hermeto’s singular experimentalism – he’s known for even producing some of his instruments, when he doesn’t use his own body as one – agency Africa […]
As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil […]
Ever thought about contributing to humanitarian causes and helping people change the world from a simple screensaver? It sounds easy – and it really is! Change.org, the world’s largest petition platform, and TracyLocke Brazil, part of Omnicom Group shopper marketing agencies, have created The Mining Screensaver, a screensaver that, once installed, uses computers to […]
The Brazilian agency WE launch the campaign “Bengué Relax” to the relaxing muscle spray “Balsamo Bengué,” from EMS brand. The printed ads show situations in different sports that may will cause injuries such as skateboarding, surf, skating and soccer, bringing the concept: is fallowing that you learn. In this way, the campaign encourage people to […]